Total Effect

Total Effect was created from a love of vintage fashion and music. I constructed a brand with ethical values that is focused on sustainability, aiming to provide quality products that are made to last.

 

I defined Total Effect in the brand guidelines, including; the history behind the brand, the name choice, target audience, logo, colour palette, and brand assets such as price tags and reusable tote bags. I created a strong brand aesthetic with images styled and shot by myself, using clothes I imagined the brand to sell. I used Adobe InDesign to produce the brand guidelines book, and all images used are my own.

 

​

Photography and Styling: Lauren Rees

Models: Ellie Potts and Sophie Rees