Monika The Label: Full Circle is a brand strategy designed to respond to the changing consumer habits and production methods post-covid-19. This strategy focuses on the concept of circularity within the fashion industry, using the circularity deck, created by Dr. Jan Konietzko, to identify and apply circular solutions to a fashion brand.

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Watch my video pitch presentation below to learn about the solutions I identified for the British sustainable fashion brand, Monika The Label. Underneath the presentation you will find examples of my research and idea development for this project.