Ellesse

Ellesse gave us a live brief in which we were tasked with designing a 360 degree campaign strategy to launch an archive shoe, the Tanker. 

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In a group of three, we created Find Your Sole, an integrated communications marketing strategy that covers PR, Retail, Media and Social Media. We designed an Ellesse app where customers could design their own version of the Tanker, launched the campaign on Instagram, created a pop-up shop and innovative VR Selfridges windows, and devised two PR strategies including brand ambassador collaborations and a communities project. 

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Below is our mood video designed to communicate our campaign message: